Privacy Policy

This Privacy Policy describes how Elite Floor Solutions (“Elite Floor Solutions,” “EFS,” “we,” “us,” or “our”) collects, uses, and shares information in connection with your use of our website at https://www.elitefloorsolutions.com (the “Site”) and our lead, quote, and customer communication processes.

By using the Site or submitting information through any form on the Site, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Elite Floor Solutions is a licensed concrete coating and flooring contractor based in Cleveland, Tennessee, serving East Tennessee, North Georgia, and Western North Carolina.

Elite Floor Solutions
1600 Spring Place Road SE
Cleveland, TN 37311
Phone: (423) 250-9489
Email: office@elitefloorsolutions.com
Tennessee Contractor License #12610

2. Information We Collect

Information you provide. When you request a quote, contact us, or otherwise interact with the Site, we collect the information you submit, which may include your name, phone number, email address, service or project address, ZIP code, and any details you share about your project. If you schedule an estimate, we may also collect information about the property, job site conditions, and project preferences.

Information collected automatically. When you visit the Site, we and our service providers automatically collect certain technical information, including IP address, device and browser type, operating system, referring URL, pages viewed, time spent on pages, and date and time of visit. This is collected through cookies, pixels, tags, and similar technologies.

What we do not collect. We do not ask for, and do not intend to collect through the Site, Social Security numbers or full credit card numbers. Payment processing, when applicable, is handled by third-party processors and financing partners who collect and store that information directly under their own privacy practices.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries, provide quotes, and schedule estimates;
• Perform and complete flooring services you have contracted for;
• Send appointment confirmations, project updates, invoices, and other operational communications;
• Send marketing communications about promotions, new services, and follow-ups (you can opt out at any time);
• Improve the Site, our marketing, and our services;
• Detect and prevent fraud, abuse, and security incidents; and
• Comply with applicable laws and legal obligations.

4. Phone Calls, Text Messages, and Email

By submitting your contact information through the Site, you consent to receive calls, text messages (SMS/MMS), and emails from Elite Floor Solutions and its authorized representatives at the phone numbers and email addresses you provide, including by automated means. This consent is not a condition of purchase. Message and data rates may apply. Message frequency varies.

You may opt out of marketing text messages at any time by replying STOP to any message. You may opt out of marketing emails by using the unsubscribe link in any email or by contacting us directly. Even if you opt out of marketing communications, we may still send you transactional messages related to an active quote, appointment, or project.

5. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to operate the Site, remember your preferences, measure traffic, and support our advertising. The categories of technologies we use include:

• Essential cookies required for the Site to function and to protect it from spam and abuse (including Google reCAPTCHA).
• Analytics cookies such as Google Analytics, which help us understand how visitors use the Site.
• Advertising and marketing cookies and pixels such as the Meta (Facebook) Pixel and Google Ads tags, which help us measure the effectiveness of our advertising and show relevant ads to you on other platforms.

Most browsers let you refuse or delete cookies through their settings. If you disable cookies, some parts of the Site may not function as intended. For more information about opting out of interest-based advertising, visit the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

6. How We Share Your Information

We do not sell your personal information for money. We share information only as described below:

• Service providers. We share information with vendors who help us operate our business, including our website host, customer relationship management and lead routing platform (GoHighLevel / LeadConnector), email and SMS providers, scheduling tools, analytics providers, advertising platforms (including Meta and Google), payment processors, financing providers, and review platforms. These providers are permitted to use your information only to perform services for us.
• Subcontractors and crew. We may share project-related information with crew members, installers, or subcontractors to the extent needed to perform your job.
• Advertising partners. Our use of advertising pixels and tags may result in certain identifiers (such as cookie IDs, hashed email addresses, or device identifiers) being shared with advertising platforms for measurement and ad targeting. Under some state privacy laws, this activity may be considered “sharing” or “selling” for advertising purposes. See Section 9 below for your rights.
• Legal and safety. We may disclose information when required by law, subpoena, or court order, to cooperate with law enforcement, to enforce our agreements, or to protect the rights, property, or safety of EFS, our customers, or others.
• Business transfers. If EFS is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

7. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Privacy Policy, including to provide services, maintain business and accounting records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods vary based on the type of information and the purpose for which it was collected.

8. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. You use the Site and submit information to us at your own risk.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including:

• The right to know or access the personal information we have about you;
• The right to request correction of inaccurate information;
• The right to request deletion of your personal information;
• The right to opt out of marketing communications; and
• The right to opt out of the “sale” or “sharing” of personal information for targeted advertising purposes, where applicable.

To exercise any of these rights, contact us at office@elitefloorsolutions.com or (423) 250-9489. We will respond in accordance with applicable law. We may need to verify your identity before completing certain requests. We will not discriminate against you for exercising your privacy rights.

Because backups and business records may contain residual information, complete deletion of every trace of your information may not be possible. In such cases, we will functionally deactivate the information and will not use it going forward except as required by law.

10. Children’s Privacy

The Site is not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Third-Party Links

The Site may contain links to third-party websites, including social media, review platforms, financing partners, and vendor sites. We are not responsible for the content or privacy practices of any third-party site. We encourage you to review the privacy policies of any site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated Policy on the Site and update the “Last Updated” date below. Your continued use of the Site after changes take effect constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

Elite Floor Solutions
1600 Spring Place Road SE
Cleveland, TN 37311
Phone: (423) 250-9489
Email: office@elitefloorsolutions.com

Last Updated: April 16, 2026